Egg's Patient Story

Egg’s Patient Story




Concept, Direct, DP, Edit, Color


You may have heard about this Instagram post that became an overnight internet sensation. That’s right, I’m talking about @world_record_egg. When I saw this happening, I brought up the idea of doing an “Egg Patient Story” as a spinoff of our usual patient testimonials. We got the approval from our CMO, and the next day I bought a carton of eggs. I worked with a few designers for prop design, and we wrapped the shoot in 2 days!


Webby in Social Video, Fashion & Beauty, 2019

+6.5K IG followers over 7 days
+2K Curology subscribers over 5 days
+8MM ad impressions
+800K IG organic impressions
+17K IG video saves
+20% IG engagement rate
+40K IG likes (usually 2K)