Joshua Chang
Hallie's Story.jpg

Hallie's Acne Story

Hallie’s Acne Story




Concept, direct, DP, edit, color


Hallie Bing had tried everything to try to get rid of her acne. After three years of trying, she saw zero improvement and sort of gave up. It wasn’t until she came across Curology that she gave it another shot. She was more than ecstatic when she started seeing results. So much so that we filmed a video with her!


This video was (at the time) the best performing ad, ever, at Curology. The marketing team saw an all-time-low CAC (customer acquisition cost) when this video launched. Statistics below from May 2018 to Jan 2019.

+ 21K purchases (new Curology users)
+ 77M ad impressions