Hallie’s Acne Story




Concept, director, cinematographer, editor


Hallie Bing had tried everything to try to get rid of her acne. After three years of trying, she saw zero improvement and sort of gave up. It wasn’t until she came across Curology that she gave it another shot, and boy was she ecstatic when she saw the results!


This video was the best performing ad, ever, at Curology. The marketing team saw an all-time-low CAC (customer acquisition cost) after this video launched.