Treats for your skin
Concept, director, editor, colorist
This video was part of Curology’s 360 campaign called “Treats For Your Skin”. The main value prop we focused on with this video was customization. Each persona received a treat from Dr. Skin that was customized to their personality and appearance. The entire video was an in-house effort, filmed in just 3 days with a budget of $40,000.
This video generated 11 million impressions, reached a total of 4 million people, and raised brand awareness on YouTube by 20%.